Top SERP on the Internet. Reputation and positive information.

How to be attractive in a search result and on the Internet in general, to have a positive image and content?

To the most important and first tasks that confront individuals with their reputation and image on the network should be: a spectacular, effective, high-quality and informative presentation of their Internet product or service, that is, the main site is needed, as well as the involvement of other Internet resources. To do this, you must have a high-quality snippet. What does this abracadabra mean? This means that you enter the Search console and have the opportunity to exclude those sections that you do not need in the search results. Google, of course, will do as you want, search results will be replaced and formed at the expense of another section. This is the meaning and tasks of the implementation of work on the formation of normal navigation. A large number of quick links, tags of the so-called “bread crumbs”, normally spelled URLs, as well as well-thought-out menus, also affect the quality of the presentation and presentation.

If everything is properly worked out and done, with a branded query, the search engine will display not only one line with your site, but also additional links to other pages of the site. In conjunction with other resources, it can become a large mass of positive and useful information.

Be sure to once again want to draw your attention to the function of Google Local Business, as well as Google Maps. For branded queries that visitors carry out - this is very important, as the search engine gives to the right and displays this information when it’s always and always in the first positions. The presence of these services, and similar in Yandex (for Runet) - is mandatory.

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To get into the top issue, you need to purposefully and systematically carry out work on the placement of a variety of publications, interviews, generate and place various links to social networks and so on.

 

For example, take the previously mentioned, search results "BIO-OPTIMA" in Google Local Business. In addition to the fact that the full information on the company's work is provided in detail, we see here a section of reviews that are posted not only as reviews on Google, but are also collected by a search engine from other sources indexed by it. Therefore, reviews should be positive, and negative - somewhere far away.

How to develop and place a quality review?

Of course, always, there is an option to find and hire a copywriter on the appropriate freelance exchange. However, very often the materials written by such specialists do not suit or do not meet all the requirements, wishes and vision that exist for posting reviews. Such texts are written by copywriters rather superficially, use common language and do not provide detailed, practically oriented information, i.e. she is common. Therefore, when you read such reviews, you immediately feel that this was written by a “fake” customer (consumer, former employee), users do not trust such reviews.

It is better to write yourself, or to involve subordinate capable personnel who understand the specifics of the work, product, product or service.

A great option for posting reviews is to take the texts of these reviews from real hand-written reviews, for example, from the book of reviews and suggestions, if any. It will be necessary to digitize, that is, transfer from handwritten version to electronic. In the future, they can be used for posting, publishing information on the Internet. There are a lot of reviews to write and collect, because One of the main, for us, problems of Google Local Business is that the reviews that are posted there are taken not only from the internal Google environment, but also from other third-party resources, are collected from all over the Internet.

A great option for posting reviews is to take the texts of these reviews from real hand-written reviews, for example, from the book of reviews and suggestions, if any. It will be necessary to digitize, that is, transfer from handwritten version to electronic. In the future, they can be used for posting, publishing information on the Internet. There are a lot of reviews to write and collect, because One of the main, for us, problems of Google Local Business is that the reviews that are posted there are taken not only from the internal Google environment, but also from other third-party resources, are collected from all over the Internet.

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The main rule: Reputation and reviews to keep control, manage your reputation in the network.

Consider another example. Brand query regarding the drug "Reduxin". Add to this name the term "reviews". And here we have a lot of interesting information and reviews ...

When a customer is satisfied with the product or service provided, then in his reviews he is rather brief, but positive. If there is a certain degree of discontent, then, as a rule, these texts are very large, placed on a variety of resources, and the brand name is often mentioned in them. From the position of search engines, this material is high-quality content, so it is given in the first positions by brand query.

There are two options for posting reviews. Social networks and so-called reviews Reviews are specialized services that allow you to collect a lot of traffic, a lot of content is placed there and it is used either for advertising purposes to promote, advertise goods of services, personal brands. But it also contains, in itself, a lot of real reviews about products, goods and services. Often this information is negative. It is worth noting that if a review section is created on your website, search engines do not trust them, and, as reviews, do not display. Although, as content, their search engine indexes and issues. For this, the site reviews should be very, very much.

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One more important direction is “reviews about work”. They contain a lot of negative information about almost all employers. If any employee, for example, a retail or wholesale and retail network, is dismissed, he considers it a “sacred duty”, be sure to post a comment on the “slave trader”, “cheater”, “fraudster” and “scam”. It also requires a lot of positive and positive feedback.

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We work with negative reviews

As soon as we start any activity, we should start working with reviews and SERM almost immediately. No chance for your opponents and competitors.

For your orientation, we provide a list of reviews, which is available for placement in Russia or Ukraine:

ayda.ru

apoi.ru

bravica.com

imho24.ru

komandirovovka.ru

citykey.net

brandok.ru

kosmetista.ru

ru.otzyv.com

flamp.ru

pravogolosa.net

shirpotreba.net

spasibovsem.ru

sponzhik.ru/otzyv

sravniviberi.ru

remont-otzivy.ru

ru.badgood.info

stroyotzyvy.ru

irecomended.ru

 

Many of these resources are highly specialized; they accept reviews of only certain topics and directions for placement.

The rest - with a broad, and any subject that is available. In these reviews you can post reviews about companies, products, products, services, personal brands. Therefore, actively use these resources.

There are reviews who receive information, including, regarding individuals. For example, about any leaders, public persons. Working with a public online reputation is also very, very important.

What are the nuances and aspects of working with online reputation?

The first thing you need to know. It is extremely important to continuously monitor the status of posted reviews in the network. Regardless of whether it is positive feedback or negative. Periodically, but on an ongoing basis, we must carry out such activities.

The second. It is necessary to achieve the maximum positive rating in all reviews. Many review services display ratings based on arithmetic mean calculations. Add positive self-written reviews.

It should not be that in one service reviews - positive information (5 stars), and in the other - all the negative (zero stars). There are also negative reviews, should be "crushed" positive. Positive feedback should always be the first and last.

Placing positive reviews, we will improve the indicators that have developed there, reduce the negative.

Ideally, this work should be divided into several stages, and specifically into two stages.

Write yourself or with the help of subordinate employees the necessary texts of positive feedback. In addition, order the development of these reviews from a copywriter. When everything is ready, gradually and in parallel, post comments written by you personally or by subordinate employees, as well as those developed by the copywriter. We already wrote earlier, if you entrust the development of reviews exclusively to copywriters freelance exchanges - this will create stereotyped written texts and, accordingly, users will not trust the information posted.

Frequently, copywriters, like freelance workers, are not constantly online and do not have to answer calls. Therefore, when you have a need to carry out editing of the developed texts of reviews, you will not be able to do this.

Many services monitor and display ip-addresses, posted reviews. If you hired a non-professional server or freelancer to post these reviews, it will be rather strange to look when all the posted reviews will be posted from one ip-address. The result, the service will reveal what reviews were placed and were registered. The degree of trust from the users to such reviews will also be low.

It’s bad if on a site where you are posted a review will be rejected. It happens that these reviews mark the so-called "black mark". This label is also called the "label of shame." This stigma of services mark fake reviews. As a result, such reviews will significantly degrade the original ratings, which are already negative.

Many companies or individuals begin to sharply provide a large number of positive feedback, trying to "put out" the available negative information. Services, of course, pay attention to this, ruthlessly rejecting, deleting such reviews or marking them with a “black mark”.

It is very important not to miss the appearance of fresh reviews, regardless of their positive or negative nature. Monitor the most popular sites, post positive reviews there, do not wait for the negative to appear. There should not be such situations when the review was posted by you, but you forgot about it, do not lead in the service of placement. Interacting with reviews - constant, regular work. There are other nuances that we will discuss later.

 

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